In a world where Casper and Leesa beds are dominating the mattress competition with their direct-to-consumer approach, the inventor of the waterbed is aiming to make a new comeback with a blast from the past.
Charles Hall can remember his first attempts at a waterbed well from his time at San Francisco State University in 1967. He first used cornstarch and Jell-O to create the stable fluid in the product. It began to stink after a few days, so Hall then went to water.
It was for a school project, and he got an “A.” Then his new product, initially called the “Pleasure Pit,” went on sale the next year.
There were a lot of ups and downs for the industry from that point, with Hall’s business filing for bankruptcy in 1975. Now he sits in his home on Bainbridge Island, WA, looking at his scrapbook of previous ideas, and is thinking of a way to update this idea to reflect modern demands.
Meet Afloat: The Next Generation of Waterbeds
The outcome of the work Hall has created in the past few years with his waterbed evolution comes in a product which is called Afloat.
If you want the queen-sized mattress with this updated waterbed, it can set you back as much as $2,400. You will receive a kit to fill the bed, a 25-foot hose to drain it, and a metal frame that will support the weight of the structure. A heater comes with the package as well.
When the mattress arrives unfilled, it will weigh about 40 pounds. Once you have it in place, the structure is about 1,200 pounds.
Hall dismisses the idea that it could harm the structure of a home. Having 6-8 people sitting around a dining room table can create that much weight too. Afloat also meets or exceeds current building codes.
The first test orders were sold in Florida with about 100 beds in total. They sold out rapidly. Like Casper and Leesa, you receive a 100-night guarantee with a full refund and free shipping.
Will Afloat Catch on with the Next Generation?
Charles Hall has more than 40 patents to his name. He owns homes in California too, while reportedly owning at least nine sports cars. His children have grown, and his wife passed away from ovarian cancer more than two decades ago.
What he has left is this new idea for a waterbed that could change the $15 billion mattress industry.
Although it will still be one of those products that people will either love or hate, the waterbed was the original disrupter to the mattress industry. Its reputation could help that happen once again.
Hall says that he has one other advantage going for him: simplicity. No one really knows what goes on inside of the average mattress. With Afloat, you only have one ingredient to worry about, which is water.
There is no great mystery to solve. Customers only have the promise of a comfortable night of rest on their new mattress. That’s why it could change everything.